by Dennis Stoutenburgh | Aug 5, 2020 | BLOGS, Social Strategy1 on Social Media Monitoring
Given the issues around market noise and marketer credibility, how do organizations show the full impact of marketing investments? Furthermore, how does an organization use metrics to implement a leading strategy? Adobe was one of many organizations that recognized...
by Dennis Stoutenburgh | Aug 5, 2020 | BLOGS, Social Strategy1 on Social Media Monitoring
The Personal Touch: Individualizing Customer Experiences in a Digital Era In this day and age, information is gathered so easily from the many digital snail trails we leave across the Internet. This information can be used to better segment, interact, and deliver...
by Dennis Stoutenburgh | Aug 5, 2020 | BLOGS, Social Strategy1 on Social Media Monitoring
Sometimes what we consider “social media” is just media. At least that is what the co-founder of Twitter and Medium Ev Williams tackles in this essay which decries the overuse of the term. He defines Social Media as “Media for which the consumer’s relationship with...
by Dennis Stoutenburgh | Aug 22, 2014 | BLOGS, Social Strategy1 on Social Media Monitoring
If you’re looking for community building experts, you’ll be hard-pressed to find brands savvier than universities that have embraced social media. Take Harvard University. They’ve amassed nearly 3.5 million likes on Facebook and 391,000 Twitter followers, earning them...
by Dennis Stoutenburgh | Jun 13, 2014 | BLOGS, Social Strategy1 on Social Media Monitoring
How do I get Social ROI from my investments? Does this question keep you up at night? You are not alone! There is a way of approaching your social media journey through understanding the steps needed to become a mature social business. However, there are a few things...
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