by Dennis Stoutenburgh | Aug 5, 2020 | BLOGS, Social Strategy1 on Social Media Monitoring
Given the issues around market noise and marketer credibility, how do organizations show the full impact of marketing investments? Furthermore, how does an organization use metrics to implement a leading strategy? Adobe was one of many organizations that recognized...
by Dennis Stoutenburgh | Aug 5, 2020 | BLOGS, Social Strategy1 on Social Media Monitoring
The Personal Touch: Individualizing Customer Experiences in a Digital Era In this day and age, information is gathered so easily from the many digital snail trails we leave across the Internet. This information can be used to better segment, interact, and deliver...
by Dennis Stoutenburgh | Aug 5, 2020 | BLOGS, Social Strategy1 on Social Media Monitoring
Sometimes what we consider “social media” is just media. At least that is what the co-founder of Twitter and Medium Ev Williams tackles in this essay which decries the overuse of the term. He defines Social Media as “Media for which the consumer’s relationship with...
by Rachel Hargrove | Nov 2, 2015 | BLOGS, Instagram Ads, Marketing, social media ads, Social Media Guides and How To's
Instagram is currently one of the fastest growing and most engaging social networks, and the recent introduction of ads on the platform raises an important question–can you find value in Instagram business ads? Although Instagram advertising is fairly new, it has...
by Rachel Hargrove | Aug 24, 2015 | BLOGS, Social Strategy1 on Social Media Monitoring
“We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” ― Miya Yamanouchi Every quarter, Social Strategy1 takes a day to visit the Ronald McDonald House, a charity...
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