About Social Strategy1™
Founded in 2011, Social Strategy1™ began as a SaaS social media and analytics firm. After
successfully selling the SaaS business in 2018, we evolved into a full-service digital marketing
agency specializing in lead generation for service-based businesses. Today, we help businesses
of all sizes — from local service providers to regional companies — grow with custom marketing
strategies that actually work.
Meet The Team
Dennis Stoutenburgh
Chief Executive Officer
Dennis, our founder and CEO, leverages his 35+ years of experience in communications and finance to drive long-term success. He’s a strategic thinker with a proven track record of delivering value to clients, employees, and stakeholders.
Prior to launching Social Strategy1™, Dennis honed his financial expertise as a CPA. This unique background of financial and operating experience allows him to bridge the gap between marketing initiatives and overall business strategy. As President of ILD Corp for over 20 years the company grew through a combination of internal growth and strategic acquisitions from start up to a leading outsourced services provider to a number of America’s largest companies. It provided companies a comprehensive suite of outsource service.
Dennis goes beyond marketing; he ensures alignment between marketing and all company activities, maximizing impact and driving growth.
Mike Lewis
Chairman
Mike Lewis brings a wealth of experience to Social Strategy1™. Over the past few decades, he’s built a successful track record of launching, managing, and monetizing businesses. From leading ILD Corp.’s growth for over two decades to focusing on social commerce trends, Mike has a proven understanding of building and scaling businesses. Leveraging his extensive management expertise, Mike co-founded Social Strategy1™ in 2011. The company helps businesses develop and execute impactful digital marketing strategies. He’s also the author of “Social Media Leadership,” a guide for executives navigating the ever-evolving world of social media. Mike’s approach to business growth revolves around recurring revenue models, strong influencer networks, and fostering top-tier leadership teams. Throughout his career, he’s consistently identified emerging trends and built businesses primed for strategic acquisitions across various sectors, including technology and social media.
Rick Stark
Board Member
Rick Stark is a founding Director at Kane Russel Coleman Logan, where he leverages his extensive experience in in financings of all types, ranging from venture capital to public debt and equity offerings, while representing clients in a variety of industries including consumer products, health care, telecommunications, real estate and oil and gas.
Amanda Roser
VP of Marketing
With 18 years of marketing expertise, Amanda crafts compelling web content, graphic designs, and social media strategies that resonate with your audience. She understands the power of authenticity, weaving your company’s true story into captivating marketing campaigns.
In today’s digital landscape, Amanda knows presentation matters. She helps brands stand out from the crowd, crafting targeted strategies to attract, engage, and convert followers into loyal customers.
Whether it’s paid advertising, website optimization for organic traffic growth, or social media expansion, Amanda works closely with clients to ensure their marketing efforts deliver maximum impact. Her passion lies in seeing your company thrive, achieving all your marketing goals.
Becca Neubauer
Senior Director of Marketing
With a decade of experience across diverse industries – from aesthetics to education – Rebecca brings a passion for paid advertising and creative freedom to every project. As our Advertising Director, she thrives on breaking the mold and crafting exceptional lead-generating campaigns.
Rebecca possesses a holistic view of marketing. She seamlessly integrates website landing pages, organic social posts, targeted digital ads, and engaging follow-up emails/texts into cohesive campaigns. She believes in a balanced approach, maximizing results while meticulously managing every aspect of your marketing strategy.
Always on top of the latest trends, Rebecca leverages the power of Meta, Google, and other platforms to ensure your brand message reaches the right audience.
Addison Doerr
Digital Marketing Manager
Addison brings a fresh perspective and digital marketing expertise to the team. Her passion for social media and email marketing is fueled by understanding what resonates with today’s audiences.
She’s a master of crafting visual content that grabs attention and goes beyond the client’s initial ideas. Addison dives deep, analyzing competitors to develop strategies that rise above the noise.
Her social media magic drives engagement, while her captivating email designs boost open and click-through rates. Addison doesn’t settle for flat marketing; she injects movement and eye-catching visuals to achieve measurable results for clients.
Elle Bares
Digital Marketing Manager
With over 15 years of experience, Elle brings a passion for digital design and technology to every project. Elle sees potential in every project, transforming flat ideas into vibrant digital experiences.
Her ability to translate concepts into captivating visuals, whether on a website or marketing graphic, is a client favorite. Elle’s keen eye for design ensures your brand’s marketing initiatives come alive, leaving a lasting impression.
With her expertise of data analytics, Elle acts as a digital marketing decoder ring. She dives deep into complex datasets, uncovering hidden trends and customer insights. This empowers companies to make data-driven decisions, maximizing campaign effectiveness and return on investment.
Jess Hill
Web Development Manager
Jess is a website whiz, crafting engaging, informative, and functional websites that bridge the gap between businesses and their audiences. Her passion lies in using websites to tell compelling brand stories and foster meaningful client connections.
Jess is a master listener, collaborating closely with clients to understand their vision, goals, and target audience. Whether tackling a 3-page project or a complex 100-page website, she approaches each one with the same enthusiasm.
For Jess, a website is more than just code; it’s an extension of the company itself. She designs websites that authentically represent a brand, fostering deeper customer connections and attracting new leads.
Matthew Middleton
Web Development Intern
Matthew is a skilled web developer known for his innovative approach to creating responsive and user-friendly websites. Currently pursuing a degree in Computer Science, Matthew combines his strong technical foundation with a keen eye for detail, ensuring that every project he undertakes is both functional and aesthetically pleasing.
Matthew excels in utilizing a wide range of programming languages and development tools, demonstrating his versatility and adaptability in the ever-evolving field of web development. His experience spans various aspects of the field, from front-end design to back-end integration, making him a well-rounded and capable developer.
Julie Brown
VP of Marketing
Julie brings a wealth of experience in accounting to Social Strategy1™. As a Certified Public Accountant (CPA), she plays a vital role in ensuring the company’s financial health. Julie meticulously maintains and manages Social Strategy1™’s financial records, guaranteeing the accuracy of our financial statements. Her expertise allows us to make informed business decisions and navigate the financial landscape with confidence.
Julie’s background boasts a strong foundation in accounting. Following her graduation from Baylor University, she honed her skills in public accounting before transitioning to the corporate world. This diverse experience allows her to approach financial challenges from various angles, consistently exceeding expectations.
Beyond the numbers. Julie thrives with the SS1 team always two steps ahead to provide support where needed with colleagues and clients. Her positive spirits and her clear communication style contribute significantly to the team’s overall success.
Larry Hill
Senior Director of Marketing
Larry powers our clients’ websites. With a deep understanding of application engineering, database design, and project management, Larry ensures the smooth operation of the technical backend, the invisible engine that drives a seamless user experience.
Larry’s dedication extends far beyond just technical expertise. He’s a firm believer in the power of collaboration and is always willing to lend a helping hand, regardless of project size or complexity. Whether it’s a minor technical tweak or a full-scale website overhaul, Larry approaches every challenge walking the team through a challenge with the same enthusiasm and commitment to excellence.
Darren McDowell
Digital Marketing Manager
Darren is the backbone of Social Strategy1™’s technical operations. As our Director of IT, Darren wears many hats, from architecting and developing social analytics software to overseeing DevOps tasks. He leverages his expertise in C#, .NET frameworks, and various databases to ensure our clients receive the highest quality service.
Darren’s dedication extends beyond his technical skills. He’s a true team player, always willing to lend a helping hand whenever needed. This collaborative spirit ensures Social Strategy1 consistently delivers exceptional projects for our clients.
Industries Served
Medical Aesthetic Devices
Medical Aesthetics Practices
Healthcare Providers
Restaurants
Breweries/Wineries
Hospitality
Retail
Travel & Luxury Rentals
Contractors
Business Consulting
Political Campaigns
Education
Event Venues
Child Care Centers
Law Services
Giving Back
At Social Strategy1™ giving back isn’t just something we do — it’s part of who we are. Through our quarterly Days of Service across the DFW Metroplex, our team comes together to support local charities and volunteer with community programs that make a real difference. Whether we’re serving meals, supporting families, or helping local nonprofits amplify their impact, we believe that helping our community thrive is just as important as helping our clients grow.
